The typography rules are however a bit different. Quoting or emphasizing words or phrases. The main usage of quotation marks is the same in both languages:

Former NM political candidate and weatherman Mark Ronchetti launches a

马克·艾略特·扎克伯格（英文：mark elliot zuckerberg），1984年5月14日生于美国纽约州白原市，社交网站facebook（脸书）的创始人兼首席执行官 ，被人们冠以“第二盖茨”的美誉。 扎克.
Ronchetti has to walk a fine line on abortion as election nears, expert
Ronchetti has to walk a fine line on abortion as election nears, expert

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Former NM political candidate and weatherman Mark Ronchetti launches a
Former NM political candidate and weatherman Mark Ronchetti launches a

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Ronchetti wins Republican nomination for governor NM Political Report
Ronchetti wins Republican nomination for governor NM Political Report

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Ronchetti Calls for New Mexico Abortion Referendum — The Amarillo Pioneer
Ronchetti Calls for New Mexico Abortion Referendum — The Amarillo Pioneer

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Mark Ronchetti on Twitter "ENDORSEMENT ALERT I’m honored to announce
Mark Ronchetti on Twitter "ENDORSEMENT ALERT I’m honored to announce

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